How Gong’s Product Strategy Cultivates Raving Fans

3 Lessons from Gong’s Chief Product Officer

Be User Obsessed, Not Buyer Obsessed

“The only thing that matters is the customer’s opinion.”

Have Clear Design Principles: Minimal, Efficient, Low Input

“Instead of asking users to input data, I’m actually trying to be sophisticated around what I can intuitively present to the user and get the product to work for them, rather than them working to use the product. People appreciate it because we’re all in a world where cognitive load is everything.”

Focus on the Long-Term Vision

“In the short term, this was arguably a less customer-centric vision. But we had confidence that our long-term vision would delight customers once it unfolded. And that’s exactly what happened.”

Building Your Own Collection of Raving Fans



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