Written by FirstMark’s Amish Jani (Founder & Partner) and Will Bitsky (Investor) Events are almost always the single biggest line item in any B2B marketing budget, yet nearly every aspect of event marketing is opaque. Ask any B2B CMO how they find and select the events they invest in, how…

To make data-driven decisions that scale, you need to properly instrument your business; establishing the processes that allow you to measure, monitor, and manage key performance indicators effectively. For high-growth, venture-backed companies on the path to going public, best-in-class instrumentation provides the necessary framework for validating growth strategies and mitigating…

Quick Summary: Banks have historically dominated core functions in commercial finance, acting as the lowest-cost source of capital. Despite fintech’s growth, traditional banks retain their supremacy due to their cost of capital advantage. The next generation of Fintech envisions a transformation integrating banking services efficiently via software access points, aiming to lower…

Written by Adam Nelson, Partner at FirstMark Amidst the onslaught of Fall tech community events in NY, I’ve had the opportunity to spend time with many of my colleagues in the Venture ecosystem. After a long summer being mocked for Italian vacations, many VCs expected deal velocity to materially increase…

Written by FirstMark’s Rick Heitzmann (Founder & Partner) and Derek Chu (Principal) We are thrilled to announce that FirstMark and Craft have led an $8 million seed round in Pickle, a pioneering peer-to-peer fashion rental marketplace with shared roots in NYC, the fashion and finance capital of the world. We’re…

We are excited to release our first Negative CAC Market Map, showcasing the companies that are acquiring net new customers at no marginal cost as an extension of the paid functionality that their software delivers to existing customers. In a recent blog post, we shared a new concept we called…

Written by FirstMark’s Rick Heitzmann (Founder & Partner) and Derek Chu (Principal) We at FirstMark are thrilled to announce our Series A investment in Metaloop, a groundbreaking marketplace for metal recycling based in Austria, a manufacturing hub for the $4 trillion metal industry (which is accountable for 7% of global…

Unlocking the $3 trillion opportunity that will allow us to simultaneously reduce healthcare costs, improve patient outcomes, and build highly profitable businesses. Written by Steph Weiner, Investor at FirstMark Throughout all of human history, nearly all healthcare services have been performed in person by a human. We’re on the verge…

Collaboration is at the heart of the tech ecosystem. The willingness of founders to share what’s working and what isn’t — in ways completely unlike any other industry — has been part and parcel of the ethos that has fueled technology’s growth, iteratively and explosively, over the past few decades…