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May 31

Negative CAC & The Next Generation of Fintech

What if instead of paying to acquire customers, your customers paid you? Written by Adam Nelson, Partner at FirstMark — Thank you to Ben Winn, Dez Fleming, Dan Kozikowski, Lisa Xu, Mark Goldberg, and Ashley Mayer for your feedback. — We may not be in full-fledged Fintech Winter, but it’s…

Fintech

5 min read

Negative CAC & The Next Generation of Fintech
Negative CAC & The Next Generation of Fintech
Fintech

5 min read


Mar 22

5 Pricing Lessons from Toast’s Journey to $2.5B+ in Revenue

For startups, pricing is one of the most powerful growth lever that’s hiding in plain sight. A thoughtful pricing strategy will propel new customer adoption, strengthen your unit economics, and promote the adoption of new products. And particularly in an environment that has shifted from “growth at all costs” to…

Pricing Strategy

7 min read

5 Pricing Lessons from Toast’s Journey to $2.5B+ in Revenue
5 Pricing Lessons from Toast’s Journey to $2.5B+ in Revenue
Pricing Strategy

7 min read


Mar 16

The New Treasury Playbook for 2023

A New Resource From FirstMark The New Treasury Playbook for 2023 is a living playbook for current treasury best practices for venture-backed startups. This playbook draws from our collective experience through multiple cycles, as well as the CFO Guild, our invite-only community that brings together 400+ CFOs from the venture-backed ecosystem. The guidelines presented in the document are intended to be viewed exactly as that; guidelines. We encourage all companies to work in close concert with their Board and Legal counsel to develop the right treasury approach for your business.

Finance

1 min read

The New Treasury Playbook for 2023
The New Treasury Playbook for 2023
Finance

1 min read


Mar 2

Rearchitecting Your Hiring Process: Seven Tips to Win Top Talent

Sagnik Nandy is the Chief Development Officer at Okta; overseeing engineering, product, design, and operations for Okta Workforce Identity Cloud. Previously, he spent nearly 16 years at Google where he was a VP of Engineering and built and managed products like Google’s publisher ads platforms, Google Analytics, and some of…

10 min read

Rearchitecting Your Hiring Process: Seven Tips to Win Top Talent
Rearchitecting Your Hiring Process: Seven Tips to Win Top Talent

10 min read


Feb 21

Your First CFO: A Playbook For Success In Year One

Hiring a great CFO is one of the hallmark transition moments that founders take as their startup begins to mature. Finding the right person is one of the most impactful things that you can do as a founder; and if you find the right person, they will execute tactical and…

CFO

11 min read

Your First CFO: A Playbook For Success In Year One
Your First CFO: A Playbook For Success In Year One
CFO

11 min read


Jan 25, 2022

We’re Growing FirstMark’s Talent Team — Join Us!

FirstMark is hiring two Talent Associates focused on Engineering and Executive recruiting FirstMark is an early-stage venture capital fund that invests in technology startups. We are proud to work with entrepreneurs who build iconic companies like Shopify, Pinterest, DraftKings, Airbnb, and dozens of others. …

3 min read

We’re Growing FirstMark’s Talent Team — Join Us!
We’re Growing FirstMark’s Talent Team — Join Us!

3 min read


Nov 17, 2021

Netflix’s VP of Product: Why Your Team Might be ‘Overly Agreeable’

Todd Yellin is a Netflix veteran of over 14 years and currently serves as VP of Product. He is responsible for leveraging vast amounts of data, sophisticated algorithms, and best-in-class user interfaces across numerous viewing devices to create easy, compelling ways for Netflix members to find something great to watch…

Startup

8 min read

Netflix’s VP of Product: Why Your Team Might be ‘Overly Agreeable’
Netflix’s VP of Product: Why Your Team Might be ‘Overly Agreeable’
Startup

8 min read


Sep 28, 2021

“What I Wish I’d Known Earlier” Engineering Leadership Lessons with Zapier’s Co-Founder & CTO

Bryan Helmig is the Co-Founder and CTO of Zapier, the no-code breakout company that provides “easy automation for busy people.” Zapier is reported to have eclipsed $140M+ ARR in 2021 and is valued at over $5B. The fundamental idea for Zapier was born out of a two-day project at a…

Startup

6 min read

“What I Wish I’d Known Earlier” 
Engineering Leadership Lessons with Zapier’s Co-Founder & CTO
“What I Wish I’d Known Earlier” 
Engineering Leadership Lessons with Zapier’s Co-Founder & CTO
Startup

6 min read


Aug 11, 2021

How Gong’s Product Strategy Cultivates Raving Fans

3 Lessons from Gong’s Chief Product Officer — Eilon Reshef is the Co-Founder and Chief Product Officer at Gong (last valued north of $7B). Gong is the leading player in the revenue intelligence space, enabling leaders to help their team members succeed, track deals, and understand the voice of the market. At a SaaS company, having enthusiastic customers…

Startup

6 min read

How Gong’s Product Strategy Cultivates Raving Fans
How Gong’s Product Strategy Cultivates Raving Fans
Startup

6 min read


Jul 14, 2021

How Etsy Evolved Product Prioritization Through Growth

Lessons from Etsy’s Chief Product Officer — Kruti leads Etsy’s product development efforts worldwide, helping to build the company into an S&P 500 darling. Kruti joined FirstMark’s Guilds to dive into how Etsy’s product prioritization strategy has evolved over her 10 years at the company. No one knows the Etsy story better than its Chief Product Officer…

6 min read

How Etsy Evolved Product Prioritization Through Growth
How Etsy Evolved Product Prioritization Through Growth

6 min read

FirstMark

FirstMark

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Early-stage venture capital in NYC | firstmark.com

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