For startups, pricing is one of the most powerful growth lever that’s hiding in plain sight. A thoughtful pricing strategy will propel new customer adoption, strengthen your unit economics, and promote the adoption of new products. And particularly in an environment that has shifted from “growth at all costs” to…

A New Resource From FirstMark The New Treasury Playbook for 2023 is a living playbook for current treasury best practices for venture-backed startups. This playbook draws from our collective experience through multiple cycles, as well as the CFO Guild, our invite-only community that brings together 400+ CFOs from the venture-backed ecosystem. The guidelines presented in the document are intended to be viewed exactly as that; guidelines. We encourage all companies to work in close concert with their Board and Legal counsel to develop the right treasury approach for your business.

Sagnik Nandy is the Chief Development Officer at Okta; overseeing engineering, product, design, and operations for Okta Workforce Identity Cloud. Previously, he spent nearly 16 years at Google where he was a VP of Engineering and built and managed products like Google’s publisher ads platforms, Google Analytics, and some of…

Hiring a great CFO is one of the hallmark transition moments that founders take as their startup begins to mature. Finding the right person is one of the most impactful things that you can do as a founder; and if you find the right person, they will execute tactical and…

FirstMark is hiring two Talent Associates focused on Engineering and Executive recruiting FirstMark is an early-stage venture capital fund that invests in technology startups. We are proud to work with entrepreneurs who build iconic companies like Shopify, Pinterest, DraftKings, Airbnb, and dozens of others. …

Todd Yellin is a Netflix veteran of over 14 years and currently serves as VP of Product. He is responsible for leveraging vast amounts of data, sophisticated algorithms, and best-in-class user interfaces across numerous viewing devices to create easy, compelling ways for Netflix members to find something great to watch…

Bryan Helmig is the Co-Founder and CTO of Zapier, the no-code breakout company that provides “easy automation for busy people.” Zapier is reported to have eclipsed $140M+ ARR in 2021 and is valued at over $5B. The fundamental idea for Zapier was born out of a two-day project at a…

3 Lessons from Gong’s Chief Product Officer — Eilon Reshef is the Co-Founder and Chief Product Officer at Gong (last valued north of $7B). Gong is the leading player in the revenue intelligence space, enabling leaders to help their team members succeed, track deals, and understand the voice of the market. At a SaaS company, having enthusiastic customers…

Lessons from Etsy’s Chief Product Officer — Kruti leads Etsy’s product development efforts worldwide, helping to build the company into an S&P 500 darling. Kruti joined FirstMark’s Guilds to dive into how Etsy’s product prioritization strategy has evolved over her 10 years at the company. No one knows the Etsy story better than its Chief Product Officer…